A Trusted Partner in B2B SaaS Pricing Strategy.
DIA Pricing is a global consulting firm specializing in data-driven pricing strategies for B2B SaaS companies. The firm was founded in 2017 by Tomer Hochma, a strategy consultant with a background in finance, behavioral economics and SaaS growth. After seeing too many SaaS companies undervalue their product and overcomplicate their pricing, Tomer launched DIA with one goal: to turn pricing into a strategic growth engine.
Over the past eight years, DIA Pricing has worked with startups, scaleups, and enterprise SaaS teams across the U.S., Europe, Canada, Australia, Singapore, Israel, Dubai, and beyond. As a fully remote firm, we bring a cross-market perspective and a sharp understanding of what works across industries and stages.
We believe pricing isn’t just a financial model—it’s a decision-making system. Our approach blends financial analytics with psychological, emotional, and cognitive triggers to shape customer behavior and build pricing strategies that convert, retain, and scale.
Why Choose DIA Pricing?
Expertise: With 8 years of experience, we’ve developed and refined pricing strategies for SaaS companies across all stages – startup to enterprise – delivering frameworks that drive real-world growth and retention.
Behavior-Driven Strategy: We go beyond spreadsheets. By blending behavioral economics with hard data, we create pricing frameworks that align with how real customers think and buy.
Global Perspective: We bring insights from diverse markets and industries, helping clients stay ahead of evolving trends and competitive landscapes.
100% B2B SaaS Focus: We work exclusively with SaaS businesses. This domain expertise means sharper insights, faster execution, and pricing strategies tailored to your model.
Our Services
Docusign
Development
We create Docusign templates and integrate them with your apps so you can send docs in 1 click. Zero manual work.
Docusign
Online Support
Hourly consulting for troubleshooting and expert training to keep your
Docusign processes running
smoothly.
Docusign Bulk Send Automation
The only Bulk Docusign management software automating creation, sending, tracking, and storing many signature requests.
Docusign
Development
We create Docusign templates and integrate them with your apps so you can send docs in 1 click. Zero manual work.
Docusign
Online Support
Hourly consulting for troubleshooting and expert training to keep your
Docusign processes running
smoothly.
Docusign Bulk Send Automation
The only Bulk Docusign management software automating creation, sending, tracking, and storing many signature requests.
Book a Call with a SaaS Pricing Consultant
Let’s talk about how to turn your pricing into a growth engine.