SMB SaaS Pricing Consulting
We help SaaS companies targeting small and mid-sized businesses design pricing strategies that are simple, strategic, and built for volume-driven growth.
Trusted by 1440+ customers from 4 continents
Work With Us To
Build Pricing That Converts at Scale
Increase Upgrades and Expansion Revenue
Align Price With Buyer Psychology
Our SMB SaaS Pricing Services
We help SaaS companies targeting SMBs build data-driven, psychology-informed pricing strategies that drive acquisition, conversion, and retention—without overcomplicating the model.
Free, Paid & Premium Plan Structure
We help you define and balance freemium, trial, and paid plans to support efficient customer onboarding and conversion at scale.
Value-Based Pricing That Works for High-Volume Markets
We identify what SMB customers truly value and design pricing that aligns with perceived ROI while maintaining strong unit economics.
Behavioral Tactics to Influence SMB Buying Decisions
From anchoring and decoy pricing to plan naming and layout—we use behavioral science to optimize how your pricing is presented and perceived.
How it Works
We offer a fast, focused, and collaborative process designed for high-growth SaaS teams targeting SMB customers.
Discovery & Data Review
We start with a deep dive into your current pricing, customer segments, usage metrics, churn data, and the competitive landscape to uncover growth opportunities.
Strategy Design
We build a custom SMB SaaS pricing model that balances simplicity with revenue growth—grounded in buyer psychology and market insight.
Delivery & Support
You’ll receive a full pricing strategy including tiering recommendations, messaging inputs, and guidance for testing and rollout.
Unveil How We've Implemented Docusign Solutions for Other Companies, Saving Time and Money
What Our Clients Are Saying
Testimonials
"Pricing that actually matches how SMBs buy"
“We had the right product but the wrong pricing. DIA helped us rebuild our pricing strategy from the ground up—simple, scalable, and perfectly aligned with how our SMB customers make decisions.”
Eric H.
VP of Sales
AdTech SaaS
"Our upgrades and conversions went up within weeks"
“The new pricing framework made it easier for customers to understand the value of each tier. More users upgraded, and churn went down without any extra sales effort.”
Dana W.
Head of Growth
eCommerce SaaS
"Behavioral insight meets practical execution"
“DIA’s approach to SMB SaaS pricing is incredibly thoughtful. They brought in psychology, market context, and structure that actually worked. It felt like strategy, not theory.”
Jonas K.
CEO
AI as a Service
Frequently Asked Questions
This service is for SaaS companies selling to small and mid-sized businesses. If your customers expect speed, clarity, and value—this pricing strategy is built for you.
Yes. We regularly support teams using freemium, trials, and self-serve onboarding—helping them turn more users into paying customers.
Absolutely. We specialize in optimizing pricing structures and triggers that move users from free to paid plans efficiently and predictably.
Yes. We conduct in-depth competitive and market pricing analysis to help you position yourself clearly and confidently.
Yes. While our core focus is strategy, we can support testing frameworks and provide guidance on how to track performance and iterate.
Most projects take 2–4 weeks depending on scope. We work quickly and collaboratively to minimize disruption and deliver results fast.
Book a Call with an SMB SaaS Pricing Consultant
Let’s talk about how to turn your pricing into a growth engine.